Blockchain and the metaverse make inroads at Consumer Electronics Show

Blockchain technology, metaverse and nonfungible token (NFT) is set to make an impact at the Consumer Electronics Show (CES) in Las Vegas this week.

CES is an annual event featuring exhibitions of the latest technology developments and keynote speeches from giants such as LG, Samsung, Amazon, Nvidia and Sony.

This year’s event runs from Wednesday to Friday and will host more than 2,200 exhibitors, with crypto and NFT companies a notable addition to hardware makers and die-hard TV manufacturers.

In the blockchain sector, exhibitors grouped under the cryptocurrency category include derivatives, NFT exchange FTX, NFT platform Blockparty, and NFT software and hardware developers Atomic Form.

Keynote speeches at the event will feature crypto dignitaries, including Filecoin Founding Director Clara Cao, Celsius Network Head of Growth and Product Tushar Nadkarni, Coinbase Policy Director Faryar Shirzad, Art Blocks Inc founder and CEO Erick Calderon to name a few.

“Is stablecoins really stable? How do traditional banks adopt cryptocurrencies? Should my company accept crypto payments? We are tackling the big questions with today’s top experts,” says the Decrypting Crypto panel preview. The group includes Nadkarni, Tsao and Michael Terpin, CEO of Transform Ventures and CEO of the Blockchain Association, Kristen Smith.

According to the conference organizer, the Consumer Technology Association (CTA), several major brands will use their venues at the event to explore and promote developments in metaverse technology such as “hardware, software, blockchain, and crypto.”

Talking about Samsung’s plans for CES The manufacturer recently ramped up its blockchain initiatives by announcing its new NFT platform for Smart TVs Brian Komsky, CTA’s Senior Director of Industry Intelligence, told The Australian:

“We will really be looking at Samsung. Their smartphone developments at the show will be an exciting area to watch for the Metaverse side. Their TVs will even show what they can do for the Metaverse.”

“They’re really trying to be a one-stop shop for the various internet-based economies and technologies,” he added.

Comiskey made some bullish statements on crypto, blockchain technology, and NFTs when talking about interest from mainstream companies, describing it as the “future evolution of payments and what commerce looks like” that will rise along with the metaverse.

“I think NFTs and cryptocurrencies really represent an opportunity for blockchain technology to become more popular with consumers,” he said.

Related: NFTs found real benefit with the advent of the Metaverse in 2021

Speaking to The Wall Street Journal on Tuesday, Maribel Lopez, principal analyst at tech analytics firm Lopez Research, said that while NFTs and the metaverse are still new to many major tech companies, highlighting the bleeding edge of the blockchain sector in 2022. The vision behind the annual CES events.

“Are we a little ahead of the skis on Metaverse topics and NFTs? Yes. But that’s kind of a CES topic.”